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Case Study: Enhancing Warehouse Efficiency for an E-commerce Giant

Industry Background

As e-commerce continues to grow, the complexity of warehousing operations has also increased.

The surge in orders during shopping festivals, the need for precise inventory management, and rising customer expectations for fast delivery have posed great challenges for the e-commerce sector.

Customer Information&Challenges

Founded in 2008, this company specializes in online sales of premium fashion, footwear, beauty products, and baby care items. It operates seven regional warehouses across 3 million square meters, featuring a fully automated sorting system.

  1. The company’s focus on promotional sales creates short product cycles and frequent split-storage needs, putting pressure on storage space utilization.
  2. Flash sales require quick inbound and outbound logistics to handle fluctuating order volumes during promotions.
  3. Expanding product categories increases storage complexity and risk space constraints.

Solution MiMA Provided

To tackle these challenges, our team recommended the 2-ton MiMA MJ20 articulated forklift, which offers integrated logistics support for both indoor and outdoor material transport and storage operations.

  • Enhanced Storage Capacity: With a lifting height of 12.5 meters and a minimum aisle width of 1.9 meters, the 2-ton MJ20 maximizes racking space, crucial for frequently split-stored items.
  • Improved Maneuverability: The MJ20’s 210° mast swing angle allows quick transport and stacking in narrow aisles, enhancing efficiency during peak periods.
  • Clear Visibility: Its wide-vision mast and high-definition camera system help operators quickly locate cargo, reducing search time and ensuring accuracy.
  • Flexibility Improved: The MJ20 smoothly handles diverse goods, adapting to the customer’s expanding product range and storage needs
  • Safety Guaranteed: Equipped with lift limit and cushioning features, the MJ20 ensures safe handling of heavy loads during busy times, while its long battery life supports extended operations.

“Our experience with the MiMA MJ20 has been outstanding. Its stability, flexibility, and ease of operation have transformed our warehouse processes. We can now manage fluctuating demands with confidence, and our staff appreciates how user-friendly it is to operate,” said the warehouse manager.

MiMA Forklift works on bettering modern logistics management of all industries. MJ20 articulated forklift significantly enhances the customer’s warehouse efficiency, meeting the demands of a dynamic e-commerce environment.

 Learn more about MJ20

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